[ASK/REPLY] #16

 

Anonymous15 January 2022 at 11:04

Hi Bummie, do you think "Lucky With You" was an unexpected success? Was it a surprise that it did so well? I didn't see JY doing any promotion for it, while he did a lot of promotion for "My Dear Guardian". Are there comparable numbers for both dramas - "Lucky With You" & "My Dear Guardian" to see which one did better? Thanks!

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REPLY: Ok I will make a small comparison basing on the data I collected and my knowledge. 

First, "Lucky With You" (LWY) was broadcast on TV while "My Dear Guardian" (MDG) was just released on iQiYi - a movie watching online platform, so there would be differences in the range of audience and fame. 

Second, I myself think that MDG was more well-known than LWY even though it was just aired online (TV series are usually supposed to have more popularity and views than web series). The average number of daily views of MDG was much higher, with about 75~82 million views per day compared to around 65-71 million views per day of LWY. MDG usually ranked top 2 and top 1 most watched web series of the day. Also, MDG usually reached more than 8000 points, even 9000, on iQiYi while the highest point of LWY was just more than 6500, and a series reaching more than 9000 points on iQiYi is usually considered pretty hot cuz iQiYi doesn't show the number of views. 

However, LWY could reach a wider range of audience such as middle-aged and old people as they often prefer watching films on TV more. Its average rating (0.5 ~ 0.67%) wasn't very good, but not too bad either. In 2021, not many films on local TV channels could reach more than 1%. 

Third, I guess another reason for the success of MDG is the chemistry and loveline of the main casts (Jingyu & Li Qin). There's no doubt that MDG had more romantic scenes and dramatic lovelines to attract female viewers than LWY in which there wasn't even a kiss scene. That's why JY and Li Qin promoted MDG together a lot (Weibo posts/ interactions/comments, interviews, magazine photoshoot, etc). 

To conclude, even though MDG was more successful, I think LWY wasn't doing bad at all. LWY itself could still attract a considerable number of viewers of different ages, but it's just not as well-known as MDG.